Cobra Golf, has introduced the first “smart” set of clubs, the King F8 AND F8+ line up featuring Cobra Connect Powered by Arccos.
Combining golf club engineering with performance tracking, each Cobra Connect club comes standard with an Arccos sensor embedded in the grip end. This allows users to automatically track and analyze their performance with each club and across all game aspects. System features include:
Automatic Shot Tracking: No tagging, tapping or other disruptions
Rangefinder GPS: Exact distances to any point on 40,000-plus courses
Smart Distance: True distances for every club in your bag
Tour Analytics: Strokes gained, handicap breakdowns for driving, approach, chipping, sand and putting
“At Cobra Golf, we believe that using advanced analytics to make smarter, data-driven decisions on the course can dramatically improve the performance of any player. That’s clearly supported by Arccos 360 users improving by up to five strokes after using the Arccos system for one year,” said Mike Yagley, senior director of innovation/AI for Cobra Golf.
“By delivering the first-ever fully connected set, we’re helping more players make better informed decisions about their practice time and on-course club selections, so they can stand over each shot with more confidence, play better golf and shoot lower scores,” he said.
First introduced in Cobra King F7 and F7+ drivers, the Cobra Connect Powered by Arccos system will now be extended throughout the entire F8 family, including Variable and One Length F8 irons, fairways, hybrids and drivers.
Consumers who purchase a standard seven-piece set of F8 irons in any configuration (iron or combo sets) will also receive additional Arccos 360 screw-in sensors to round out their 14-club set, ensuring that consumers have a fully-connected experience
Cobra Connect players using the Arccos 360 app will also benefit from a five-round preview of golf’s first artificial intelligence platform, the Arccos Caddie.
Developed in partnership with Microsoft, Arccos Caddie shows players their best strategy on any hole by analyzing every shot you’ve taken with Arccos, as well as 120 million+ shots hit by the Arccos community and 368 million geotagged data points on more than 40,000 courses.
Powered by the Microsoft Azure cloud, Arccos Caddie accounts for precise elevation data and weather conditions, including forecasted wind speed, wind direction, precipitation, temperature and more.
“This is a seminal moment in golf. For 500 years, the golf club has been comprised of three elements – the head, the shaft and the grip. Our work with Cobra is changing that forever,” said Sal Syed, CEO and co-founder of Arccos.
“This is the first time that a fourth component, an Arccos sensor, is coming standard with the club. We believe that through our groundbreaking partnerships with Cobra and Microsoft, golf is now formally entering the data age,” he said.