By its very definition, the term “adjustable,” a popular one these days in golf clubs, may suggest the elimination of the clubfitter in favour of the user doing the tinkering to accommodate personal preferences or adapt to course layout or weather conditions.
“Our position really hasn’t changed. We’ve placed an emphasis on the fitter for many, many years,” said Chad Cole of Acushnet Canada, a company that is rolling out the Titleist 910 drivers, fairway woods and hybrids.
Cole, Acushnet Canada president Ted Manning and other company personnel were on hand at Eagle’s Nest near Richmond Hill, Ont., earlier this week to demonstrate how the 910s can be adjusted.
The 910s feature the SureFit Tour dual-angle hosel, which is designed to easily set loft and lie and introduce more draw or fade. Titleist also provides a performance grid to best determine settings.
The SFT hosel has a sleeve and a ring, each with four settings, the sleeve setting numbered one through four and the ring settings labeled A through D for a total of 16 possible combinations to create unique loft and lie for each golfer. A multitude of shaft options further emphasize club individuality.
“Technology that offers up adjustability just places that much more onus on finding someone who’s qualified to identify the proper setting in addition to the other combinations that come into play that optimize the golfer’s launch conditions,” said Cole.
“Does the player have the right head model, the right loft, the right shaft, the right flex? All these things are vital in addition to identifying the proper setting as we can now offer up in the Sure-Fit hosel,” he added.
“Titleist’s position is find someone who’s qualified, who can help you identify the best performing option for you and that goes not only for the driver, but right through the bag,” said Cole.
That puts the emphasis on the company to educate fitters on the latest technology, according to Cole.
“I think, like anything, you never stop learning. It’s important to always try to pick up new things every day,” he said.
“You want to have someone who’s put in the time to learn what are the things that make up a new ball flight?” added Cole.
“We offer up each spring an opportunity for our fitters to basically be re-qualified and bring them up to date, so that they know what to look for – it’s best practices and we do that each year with our fitters to get them up to speed.”
Cole adds that a long-time fitter will have no problem adjusting to the new products.
“I think for a lot of fitters, particularly those who have some experience, it becomes very intuitive where to go based on the grid pattern that we have set up. We’re not looking to make it any more complicated than it needs to be,” he said.
“We’ve set the grid up to focus on, in one orientation, achieving a higher ball flight, and another orientation, to create a lower ball flight and then slight movement left and right as the player needs,” he added.