Adams Golf has introduced the Idea SUPER 9031 and Idea SUPER DHy to its family of hybrids, both geared towards low-to-mid handicap players.
Both utilize patented Velocity Slot Technology (VST) to increase ball speeds for additional distance.
“These new SUPER additions fill a gap that better golfers need — easy-to-hit clubs that go farther will also help them manipulate their shot shape,” said director of product development Justin Honea.
“Our Tour reps receive numerous requests each week from players wanting our hybrids with these different characteristics and we’ve delivered with the SUPER 9031 and SUPER DHy,” he said.
Idea SUPER 9031
Featuring a compact 80 c.c. clubhead, the SUPER 9031 combines a Cut-Thru sole slot with a refined crown slot for faster ball speeds compared to non-slotted hybrids and traditional long irons.
A thin 455 stainless steel clubface produces a trampoline effect approaching the USGA limit.
“Our goal was to improve what was already arguably the most popular hybrid on the PGA Tour and we succeeded,” said director of global product management Michael Fox.
“When you look at the performance characteristics combined with strategically-placed centre of gravity toward the toe, SUPER 9031 is the ultimate players’ hybrid.”
Idea SUPER DHy
Merging the attributes of a hybrid and a traditional long iron, the Idea SUPER DHy is designed to produce the extra distance and forgiveness of a hybrid with the shot-shaping control and workability of a long iron.
Bulge-and-roll face technology offers forgiveness and shot dispersion.
“We set out to design this club as an easier to hit alternative to most of the utility clubs on the market,” added Fox.
“Tour players consistently rave about its versatility and how ideally it launches the ball, with several asking if we can make them a full set of DHy irons,” he said.
Models, Pricing and Availability
The Idea SUPER 9031 Hybrid will feature the Mitsubishi Diamana D+ 82gram shaft (R, S and X flex) and be offered in lofts of 16, 18, 20 and 23 degrees, with left-handed models in 18 and 20 degrees.
The Idea SUPER DHy will come standard with the Matrix OZIK hX3 White Tie shaft in R, S and X flex. It will be available in lofts of 18, 21, 24 and 27 degrees, with left-handed models in 18, 21 and 24 degrees.