Titleist has introduced new core, cover and aerodynamic technologies in its new NXT Tour, NXT Tour S, Velocity and DT Solo golf balls.
New NXT Tour and softer-feeling NXT Tour S feature a re-engineered, softer compression core and cover so golfers will experience even softer feel.
Titleist R&D designed the 2014 Velocity with a reformulated, proprietary LSX core that produces a high initial ball speed for better distance.
A new, spherically-tiled 328 tetrahedral dimple design is used to deliver a more penetrating trajectory with a shallower angle of descent for even more roll.
New DT Solo has been redesigned for a combination of soft feel and distance.
With its soft compression core and soft ionomer cover, the 2014 model features a new spherically-tiled 376 tetrahedral dimple pattern for longer driver and iron distance, while retaining soft feel and consistency.
“When we make an improvement to a Titleist golf ball, it’s in direct response to what golfers tell us they need and want,” said Bill Morgan, senior vice president of Titleist golf ball R&D.
“We’re constantly in the field talking with golfers, capturing their launch conditions on all types of shots, and observing how different golf balls perform for their game,” said Morgan.
“All of this information feeds the product development process and allows us to focus our design efforts and ultimately, our prototype testing in ways that will enhance performance for these golfers,” he said.
According to Titleist, more than 40,000 golfers from around the world participated in the white-box testing and validation process, with golfers receiving prototype NXT Tour, NXT Tour S, Velocity or DT Solo golf balls for on-course evaluation.
Player feedback was then gathered and shared with Titleist R&D.
The 2014 Titleist NXT Tour golf ball utilizes advanced multi-component technology for low driver and long iron spin.
It features a new, proprietary softer compression dual core and a softer, thin Fusablend cover for a softer, truer feel, while maintaining distance and short game control on shots into and around the green.
NXT Tour retains its spherically-tiled 302 octahedral dimple design to create a piercing and stable ball flight for consistent distance and trajectory control.
NXT Tour S
The new Titleist NXT Tour S golf ball is designed for players seeking distance, consistent flight and short game control, with a softer compression feel.
The new model has been reengineered with a proprietary softer compression, highly resilient core and softer, thin Fusablend cover to deliver a softer feel on all shots.
NXT Tour S also retains its spherically-tiled 302 octahedral dimple design for a piercing and stable flight.
NXT Tour S is available in both white and high optic yellow colours.
New Velocity utilizes a reformulated, exclusive LSX core to produce a fast ball speed, giving golfers more power off the tee, leading to shorter approach shots into the green.
A new, spherically-tiled 328 tetrahedral dimple design with seven different dimple sizes is highly symmetrical (three axes of symmetry) with a more uniform surface coverage to deliver a more penetrating and soaring flight on all full swing shots for more precision and shallower angle of descent for more rollout.
A softer compression core is used to provide more feel in the short game.
Velocity is available in single (1, 2, 3, 4) and double-digit (00, 11, 22, 33) play numbers.
The new Titleist DT SoLo golf balls have been redesigned for longer distance on full shots along with the distinctly soft feel, greenside control and consistent quality.
The new DT Solo retains its soft compression, fast core and soft ionomer cover. A new spherically-tiled 376 tetrahedral dimple design, with a more uniform surface coverage, is used for tighter, more consistent flight for longer driver and iron distance.
New DT Solo is available in both white and optic yellow colours.