ORLANDO — Titleist has introduced four new golf balls to its lineup with the unveiling of the NXT Tour, NXT Tour S, Velocity and DT SoLo at the PGA Merchandise Show.
“Our golf ball product development process is the same for all Titleist golf balls,” said Bill Morgan, senior vice president of golf ball research and development.
“It always starts with golfer testing where we identify performance improvements that will help golfers score better and determine what their preference options are,” he added.
“New Titleist NXT Tour, NXT Tour S, Velocity and DT SoLo are the result of that process and deliver the best scoring performance and quality within their respective segment,” he said.
The new products will begin shipping to golf shops in February and will be included in Titleist’s mobile, in-shop and online golf ball education, fitting and selection initiatives.
Watch GNN in the coming days for more information on technology in each individual new golf ball offering.