Softness is the focus of the new Titleist Tour Soft golf balls.
“We knew based on breakthroughs being made in R&D that there was an opportunity to deliver a brand new high-performance golf ball that would lead the category in terms of soft compression feel,” said Michael Mahoney, vice president of Titleist golf ball marketing.
“Ultimately, because of our exhaustive and iterative prototyping process, we were able to deliver everything we wanted in Tour Soft and more,” he added.
The largest Titleist core ever is used to produce soft feel and high ball speed added distance. In developing Tour Soft’s core, the Titleist Golf Ball R&D and operations teams were challenged to surpass previously accepted core size limitations in order to produce a golf ball that feels better and is as long or longer than others in the marketplace.
A new, ultra-thin 4CE grafted cover made with TCU Process Technology generates advanced short game control. Innovations in the manufacturing process at Titleist Ball Plant 2 in Massachusetts allowed engineers to mold the extremely thin, very soft cover formulation – made from a proprietary blend of four different materials – uniformly across the surface.
A new spherically-tiled 342 cuboctahedron dimple design, enhanced for the new Tour Soft construction, is in place to deliver a penetrating trajectory and consistent flight.
Tour Soft is available in both white and high-optic yellow.