The (a) in TaylorMade’s new Project (a) golf balls stands for amateur because amateur golfers generate less spin than tour professionals.
Project (a) is designed to deliver more spin on mid irons, short irons and shots around the green by creating enhanced control and increased scoring opportunities.
“Having gathered data from many player types including tour pros, it’s no secret that amateurs need help generating spin and stopping the ball on the green,” said Dean Snell, vice president of golf ball R&D.
“Our tests indicate that amateurs miss the pin by an average of 35 yards on a 150-yard approach shot. Playing Project (a) gives amateur golfers a better chance at stopping the ball on the green, creating better scoring opportunities,” he said.
Project (a) features Soft Tech, a cast urethane cover that TaylorMade says is its softest and most durable to date. SoftTech is also used in TaylorMade’s new Tour Preferred franchise.
The Soft Tech cover is also used to provide a softer feel around the greens and to provide higher resistance to shearing.
Project (a) is also engineered to provide low spin off the driver and also features REACT Core for greater ball speed on all shots for increased distance and Spin Mantle for precise and consistent spin rates on given shots throughout the bag.