The new Titleist Velocity golf balls have been reengineered with a softer high-speed core and Titleist’s fastest cover blend to deliver extremely low spin and fast ball speed off the tee for increased distance.
Velocity’s aerodynamics are used to produce a high flight on all shots to enhance distance and help golfers stop the ball on the green.
“Everything we do with Velocity is to generate speed and distance,” said Michael Mahoney, vice president of Titleist golf ball marketing.
“When we spoke to Velocity golfers at the beginning of the development process, they told us they wanted even more distance, especially off the tee. Our R&D team responded with new core technology and the fastest cover of any Titleist golf ball on the market to give them that added advantage,” added Mahoney.
The softer, high speed LSX core is designed to produce fast initial velocity with low spin for deep downrange distance on full swing shots. A new, faster NaZ+ cover is used to higher ball speed for longer distance.
A spherically-tiled 328 tetrahedral dimple design is a feature to producie high flight and long carry.
Titleist Velocity is now offered in four colour and preference options, including standard white plus three new high-visibility colors in VISI-White, Velocity Orange and Velocity Pink.
VISI-White also features an orange sidestamp and double-digit play numbers (00, 22, 77, 99). The double-digit play numbers were selected based on their popularity among members of Titleist team members.
“We’ve seen an increasing preference among golfers in general to play products that they truly identify with and colour is a big part of that,” said Titleist golf ball product manager Michael Fish. “We’re confident the improved performance of Velocity with new colour options will only make the game more enjoyable for these golfers.”