Bridgestone Golf is offering an advanced look at the new e6 Soft and e6 Speed Series golf balls to retail partners in select warm weather markets beginning November 1, with rollout coming February 1 in Canada.
Bridgestone products are distributed in Canada by Tournament Sports.
The e6 Soft is designed to provides improved feel throughout the bag, reduce driver spin for longer distance and improve launch with irons/wedges for better stopping power
The e6 Speed is designed to deliver improved initial ball velocity for straight distance
Both models feature new Delta Dimple Technology to minimize air resistance to further enhance distance and accuracy
Bridgestone introduced a proprietary Ball Fitting system in 2007 and uses the data gathered to drive research and development that led to the creation of the e6 Soft and e6 Speed series.
“We’ve learned through years of conducting fittings that the vast majority of golfers are using a product that is detrimental to their performance,” said Adam Rehberg of Bridgestone’s golf ball marketing department.