Callaway Aims For Spin Separation In New HEX Black Tour Ball

The measured differential between the high spin generated on shorter approach shots into the green and the low spin off the driver for distance off the tee is called Spin Separation in Callaway’s new HEX Black Tour golf ball. “I’ve had more fun working on my game with the new HEX Black Tour ball than [...]

Three-Piece NXT Tour Has Large, Dual Core

First introduced in 2001, the new Titleist NXT Tour has a large dual core as part of its three-piece construction that also features a slightly smaller, soft centre and higher volume outer core layer that is engineered for longer distance. The soft, thin Fusablend cover features a new spherically-tiled octahedral design with four axis of [...]

AMP Fairways and Hybrids Offer Style and Technology

With its black PVD and orange details on the clubhead, shaft and grip, the new AMP fairways and hybrids from Cobra are designed to be a combination of style and technology focused on distance and accuracy. “The AMP Fairways and Hybrids were designed for all golfers seeking distance and accuracy,” said Tom Preece, vice president [...]

Titleist Velocity Has High-Speed Core

Designed for distance, the new Titleist Velocity ball features Titleist’s high-speed LSX core technology and is encased in a NAZ2 cover formulation to deliver high initial speed on full shots and feel in the short game. It also features a 332 icosahedral dimple design. Velocity is available in single or double digit orange play numbers.

Titleist Adds To Its Golf Ball Lineup

ORLANDO — Titleist has introduced four new golf balls to its lineup with the unveiling of the NXT Tour, NXT Tour S, Velocity and DT SoLo at the PGA Merchandise Show. “Our golf ball product development process is the same for all Titleist golf balls,” said Bill Morgan, senior vice president of golf ball research [...]

New Cobra AMP Irons Have Advanced Material Placement

Cobra’s new AMP irons feature Advanced Material Placement , a progressive face and cavity design and V-Skid sole for greater distance and accuracy with a new level of customization. The AMP Irons are available in an iron set and combo set. “Our AMP Irons are perfect for any type of golfer looking for improved distance [...]

New PING i20 Hybrids Employ Compact Head, Low-Deep CG

For launching the ball high and landing it softly on the green, the i20s hybrids from PING employ a compact head and low-deep centre of gravity. Forgiveness across the clubface allows golfers to swing confidently from heavy rough or tight lies as more surface area low on the clubface ensures forgiveness to optimize launch conditions. [...]

New Nike VR_S Irons Feature NexCOR Technology

The new Nike VR_S irons feature NexCOR variable face thickness, designed to bring driver face technology to its irons. NexCOR is designed to maximize distance for a wide range of players though its multi-face thickness design and create a bridge for thin, hot faces to provide more ball speed from each club. Through impact studies, [...]

RocketBallz Fairways And Rescues Designed For Distance

Increased ball speed is the main objective of the new RocketBallz fairway woods and Rescues from TaylorMade. “The RocketBallz fairway woods and Rescues represent a game-changing breakthrough in performance comparable to few products in the history of our industry,” said Sean Toulon, executive vice president of TaylorMade.   “To hold a RocketBallz metalwood in your [...]

PING i20 Driver Designed To Reduce Drag

The crown in the new i20 driver from PING is designed to be highly aerodynamic to reduce drag for maximum clubhead speed and ball velocity, resulting in greater distance. The 460cc head features dense tungsten sole weights that increase the moment of inertia and position the centre of gravity for low-spin, penetrating trajectories. The head [...]

Cobra AMP Driver Has E9 Face Technology

Cobra’s new AMP driver features E9 Face Technology with dual roll and AMP Speed Tuning, as well as black PVD and vibrant orange details on the shaft, clubhead and grip. “The AMP Driver features technology focused on delivering superior distance and accuracy,” said Tom Preece, vice president of research and development at Cobra Puma Golf. [...]

Nike Expands Method Putter Franchise

Nike Golf has added the mid-mallet Nike Method Concept to its Method putter franchise. The unique shape has the appearance of a blade with the performance of a mallet, with a red front and black back design, but the Method Concept is about more than looks. The Method Concept features multi-material technology and two distinctive [...]

TaylorMade R11S Fairways Have Added Adjustability

TaylorMade has introduced the new adjustable R11S and R11S TP fairway woods. Similar to the new R11S driver, the fairway woods are classically shaped with Adjustable Sole Plate Techology (ASP) and a more versatile Flight Control Technology (FCT) sleeve for added adjustability. Those two features combine to offer 24 different settings for performance and/or distance. [...]

PING i20 Irons Are Multi-Metal

The new i20 irons from PING feature multi-metal technology in a progressive set design. The long irons are slightly larger, high launching, and more forgiving. The smaller short irons feature less offset for greater control. Stabilizing bars and a thicker face are in place to ensure distance control and a solid feel. Tungsten toe weights [...]

S Is For Speed In Nike’s New VR_S Family

S is for speed with the introduction of Nike Golf’s VR_S family of products which includes drivers, fairway woods, irons and hybrids. An extension of Nike’s VR franchise, the VR_S line has focused on speed through NexCOR technology for slower swing speeds, while the Nike VR Pro LE combines NexCOR and the variable Compression Channel [...]

Facing Up To Distance with TaylorMade RocketBallz Irons

The new RocketBallz irons from TaylorMade have a large, thin clubface designed to be strong and stiff at the perimeter and thin at the inner edge to allow the face to flex freely like a trampoline.   RocketBallz irons also incorporate TaylorMade’s Inverted Cone clubface technology to expand the portion of the face that delivers [...]

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