Inclement weather can have the same effect on a golf course operation in the off-season as it does when things are in full swing during the summer.
As I write this, we’re in the midst of Arctic temperatures in the Calgary area, which means there’s not a lot of interest in buying a membership. People are so ticked off with how snowy and cold it is that it’s difficult to get them into that mode.
I look at my calendar and it’s the beginning of March. We’re really just two months from opening.
We’re going to start getting product here soon and we’ll start sending out some teasers on what’s new and what we have coming in.
I think it’s going to be one of those years – or at least, I hope it is – when all of a sudden, it goes from being cold to warm and all of a sudden, people get the golf bug. If we get a good, early spring, there’s going to be a mass panic because we have had one like that out here the past few years.
I thing we might have a slow creep up in temperature, then all of a sudden, the gun’s going to go off and that’s a positive for everybody. There’s nothing worse than if you gear up and gear up and then you get slammed with the bad weather that hit us last year.
I personally believe we’re due for a good spring, but I don’t want to jinx it.
Here in the Calgary area, we haven’t really had any Chinooks. We’ve had a couple of warm days here and there, but we haven’t really had a lot of snow loss, so as far as golf course conditions go, I’m very confident that, with the snow cover we’ve had, it will be good for golf courses in this area.
I’ve got April 20 on my calendar for opening. If we can get the range open early, we will. That will get people hitting demos and get them excited, but you have to be careful that early in the season to not go overboard on labour hours and other expenses.
Definitely, we’re pushing people, trying to get them pumped up. By the second week of March, we’ll just start hammering information to people and doing what we can to get them in a golf frame of mind.