No matter where you are in Southern Alberta, there’s hesitation after last year’s flood.
Cottonwood is a golf course, a recreational facility that was affected, but people’s homes and lives were affected and priorities have changed. As we’ve had to re-evaluate our business, people have had to re-evaluate their homes and lifestyles.
There’s going to be some apprehension until we get through a June in which everything is okay. There are a lot of places that got hit worse than us and it hit people in different ways.
My real goal with the membership this year is to get open, service them, make them happy and take each day as it comes.
One thing is certain. We need to communicate with them now more than ever before. They’re going to show up and there’s going to be a bulldozer behind a building. There’s going to be paving trucks and people building new starter’s shacks and temporary kitchens.
There’s going to be a lot going on and the more that they understand what the final result is going to be, the less apprehension there will be about it this year.
We made sure we closed on our pencilled-in date, so we could put the course to bed and get everything done in order to be ready to go in the spring. Let’s face it, the golf course is the key and we want to get them going and get some good programs going right away.
We need to focus on the positive with the membership.
Was the flood awful? Yes.
Did we learn a lot? Yes.
Could we have prevented it? No.
Can we move on and make it a positive? We sure can.
That’s the message we’ll be conveying in 2014. Maybe, we can even get better.
We just need to believe again.