We’ve pretty much put our year-end to bed and now it’s time to look at everything from start to finish, see what needs to be changed, what needs to be tweaked, put some numbers to it and see if we can make new ideas work.
The big thing right now is to get a feel for what’s ahead of us. Others who I talk to in the industry are being pretty cautious and I don’t blame them.
Having said that, I think now more than ever, there’s a great opportunity to look at what you’re doing and see if there are programs or things you can do to entice new members, or take a look at marketing strategies for not only gaining, but retaining golfers.
I think that when the economy was better, we didn’t put as much emphasis on such matters. That doesn’t mean we shouldn’t have, but things were ticking and we were involved with other priorities.
Now, it’s time to look at everything in the off-season. It will be interesting to see what people do with their dues and rates as they look forward now.
Whatever happened in June is over. Realistically, once you set your budgets and plan, the only thing that can affect it is weather and rounds. After the way this season went in Alberta, our 2011 season will hopefully be brighter as far as weather and rounds go.
However, we can’t be so cautious that we’re reluctant to deal with a problem head-on. Instead of being stuck in the past, we need to learn whatever lessons can be taken from it in order to chart our way into the future.