We’re looking to downsize as far as buying goes this year.
Gone are the days when you would throw equipment up on the rack and hope people bought clubs like that. They should be fitted and ordered now.
In soft goods, we’ll look at four or five lines instead of seven. We’ll do the same in other aspects of our operation as we try to maximize our options.
There are two important considerations, one being you’ve got to look after your membership and corporate clients and the second being that you’ve got to manage your margins.
The industry is changing and we count so much on our reps and industry partners. We work with so many great reps. You call them and the come and do stock exchanges. They’re partners and they help us and we help them. That’s the way it should be in a partnership.
Moving into the next few years, partnerships are becoming increasingly important. It doesn’t matter whether they’re clothing reps, equipment reps, fertilizer reps or food and beverage reps.
If you get six or seven of those great partnerships, you’ve got to look after those people and they’ll look after you. Either side can’t lose sight of that.
There are only so many dollars you can spend, but you support those who support you and we’re only too happy to hand them an order at the upcoming PGA of Alberta buying show in Edmonton if we haven’t already.
Those companies make an attempt to help you at your shop and we need to go and support them at the show, where they’re also supporting the PGA of Alberta.
Handing them an order at the show is still important.