If we could get a good jump on the season with the weather it would really help. It always levels itself out, but those first two months are so critical to success and building a good attitude at the beginning of the year.
I think people are pretty optimistic and excited about golf. That being said, there’s still work to do. Most people aren’t involved in four or five hobbies or recreations anymore — they’re doing one or two and options for kids are endless.
We’re going into the season with six temporary greens until June, so we’ll have to be creative with our leagues, but I think there’s a basis for optimism.
The number that I would prefer to see over rounds played is rounds played by new golfers. Those are our future customers, students and members, not the person who plays 100 rounds a year. We’re always going to look after the 100-round-a-year player, but we’ve always been doing that.
Our focus is to find out why people are only play 10 to 15 rounds a year. Is it access, time, money, family, work or other commitments? As soon as we get to the heart of that question, we’ll start to go rounds.
That will take us into future years even more optimistically than we are in 2013.