Our rounds are up, but our dollars spent per round aren’t. That’s the economy right now.
Corporate tournament rounds and corporate business is down, but the golf course is fairly busy. With the weather being what is it is – we haven’t had many rain-out days – rounds are pretty solid , but what they’re spending per round is down.
Rounds go up when people aren’t working and this is one form of recreation they’ve already paid for, so members are going to play lots of golf, but they’re not as likely to spend on food and beverage afterwards. They’re going to come, but they’ll be less likely to bring guests.
Some companies in the Calgary area are on their third or fourth wave of layoffs. They’ve had to make critical decisions and businesses begin to feel that, not only golf, but restaurants and other places, as well.
We also feel it in the shop. People aren’t going to buy a new set of clubs this year if they’re afraid of losing their jobs.
The positive thing is they’re playing lots of golf, so you’re able to keep your staff going, but we’ve had a couple of big charity events that we’ve had for a long time cancel outright, not downsize, but cancel.
Their sponsors are laying people off and if they are laying people off, the optics of spending money on golf and prizes and food and beverage doesn’t look good.
It’s already been a tough market in which to sell memberships. That being said, people need something to do and we just have to be creative in coming up with new ways to sell.
One of the ways we’re dealing with it is through a special member-guest day that helps fill up the tee sheet despite reduced price. That’s better than white space on your tee sheet not making you anything.
The good thing is that the interest is there and the challenge will be to keep people coming back.