We often hear people discussing the low number of females in the golf industry.
So many think they can’t be in this business because the hours are too intense. Women want to raise families and have kids, but the industry is setting itself up to be more female-friendly because of its diversity and the avenues available to women.
Through education programs, you can become a teacher, manager, player or merchandiser. There are a lot of different avenues you can take and, hopefully, that will encourage more women to join the industry and still be able to keep their hours in check.
They can create their own paths based on their individual circumstances. There are some great female players who, once they quit playing, can settle in and become teachers and mentors.
One thing the industry does need to do is a better job from a recruitment standpoint in letting women know that these options are available.
I think it’s not as simple as looking at why more women aren’t golf professionals or part of the industry. We’ve also got to take a hard look at why more women aren’t playing the game. I’ve seen amateur events where the field isn’t close to capacity.
More women are working and golf, as we all know, is not a two-hour sport the way it’s structured right now. When that part of the game isn’t growing, it’s easy to understand why there are so few women in the golf industry. That’s where golf professionals and other industry people first get introduced to the game.
If you take a look at it, that’s where it all goes back to – if our junior and women’s programs aren’t growing, there’s no way the number of females in the golf industry is going to grow.
It needs to evolve and we have to go back to the grassroots for a solution that will not only grow the game, but also grow the number of women in the industry. You get into the game because you love it and play it.