With every change comes opportunity and let’s face it, we’re in for big changes in the immediate future with the focus on renewables and the dropping price of oil, both of which have big impacts on Alberta, and the lower loonie.
The dollar is brutal, but that means a lot of people will be spending more time in Canada, so how do we tap into that? Some people might have gone for longer periods of time, but are shortening their stays in the U.S. or not going at all, which means more people at home.
Nobody can change what’s going on with the price of oil or the dollar, but if you watch it, you may find a way to encourage some growth based on the available opportunities, based on more people being around.
If there are people who get laid off due to the oil situation here in Alberta and they get packages, they might play a lot more golf as they look for personal employment opportunities.
They might not spend as much or have the big dinners here, but they’ll still have a burger and a beer after golf. It may not be about rounds played, but about dollars spent per round and how do we provide incentives and programs and promotions to make spending happen?
Over the holidays, I usually take some time and and write down goals for the year ahead and where our successes need to be and what our challenges are going to be and half of it is perception and changing people’s minds and forcing ourselves to be better than ever at what we do.
It won’t be the changes in the near future that affect us so dramatically, it’s how we react to them and identify the available opportunities of each situation.