New seniors represent a new demographic in which to grow the game and one of the points we need to get across in our efforts is the recreational aspect of golf.
I look at the way curling has become so popular. Seniors can play, work their social calendar around it and they meet new people. Golf is no different.
What I’m seeing more of these days is senior women getting into the game. Their husbands may have played for years and golf offers them something they can do, both as a couple and individually.
We may have to do things differently to appeal to this group. In our lessons, there are different ways to teach this group which, in general, is knowledgeable and well-educated.
We may need to walk the range more and talk to people. We need to get them into different equipment and different shafts to make it more rewarding when they start hitting the ball farther.
We need to dispel the perception that golf is too tough and too expensive, but at the same time, emphasize walking and the exercise value of golf, as well as its social aspect.
It might take some senior pricing, more healthy choices on our menu and visits to non-traditional places such as senior centres for golf courses to get their message across.
I don’t think new seniors are a huge market, but it’s one in which we can make strides in growing the game and worth focusing on.