One of my main concerns in the golf industry is that people aren’t taking many lessons, so they’re not trying to get better.
Our average handicap and index is the same and I think, as golf professionals, we need to address that. My main concern is that the average golfer is becoming complacent.
They’re just happy playing golf and enjoy the social aspect of it, but if there’s too much frustration with their respective games, it could lead to them giving it up.
Our numbers here are okay, but I just don’t see it booming. I want to see them motivated to get better because it’s good for the game.
If we don’t change this pattern, we need to ask ourselves if we’re just going to be merchandisers or managers or players? Those are all fields available now, but teaching could take on less of an importance if this continues.
At the end of the day, if we’re going to grow the game, we need to be out teaching and mentoring.
That being said, I’m pretty pumped about many of the new members coming into Cottonwood that have young kids who will need lessons.
Such trends are cyclical and with new, young players coming into the game, it will break the trend of not many people taking lessons, but we can’t assume that at this point, so it doesn’t take away the urgency of dealing with this issue.