The Alberta consumer golf shows are quickly approaching, with the Edmonton show taking place March 11-12 at the Edmonton Expo Centre and the Calgary show happening March 25-26 at the BMO Centre.
The way the economy is in Alberta, it will be interesting to see what takes place this year.
I think more than ever, as a company, you have to be out marketing. I don’t think you can ever sit back and be silent or bury your head in the sand. You have to be out promoting yourself and even if you only get half of what you had hoped for, visibility is so important.
Those who sit back and don’t promote themselves will get blown over. The squeaky wheel gets the grease, so from a booth standpoint, I think our consumer shows will be fine.
People are still interested in product. They still want to see the latest and greatest and I don’t think that’s ever going to go away.
I don’t know if they’ll buy the full set of clubs this year, or maybe just the woods or the driver. They’ll make those decisions for themselves, based on their own circumstances, but people still want to get better.
With some good weather, I think we’ll get a lot of people through. A lot of people aren’t traveling south this year, so they’re at home and will spend dollars to go to the show.
Weather is important. If it’s minus-30 out, nobody wants to be outside, but a bit of spring on the other hand will get people moving and the PGA of Alberta has done the marketing to put the shows front and centre.
People still do like to talk one on one and there is the charitable aspect to the shows, as well. Some things don’t change, but on the other hand, you need to add new aspects to the show, to evolve and keep it fresh.
I think the shows are still very viable.