August is a big charity tournament month for us, so it’s very busy, but it’s a good busy.
Recently, we had a tournament for the Kids Cancer Care Foundation of Alberta, an organization I’ve been involved with for years. Back in 2003, I shaved my head as part of a fundraiser.
This year’s tournament marked the 10th year that they’ve held it here at Cottonwood and we raised just over $245,000.
When you have a day like that, it emphasizes the need to make time for events such as this one. Our membership gets behind it, the club gets behind it and the charity is a good one.
It really makes a club a community when it hosts such an event. We had 216 players, high-profile people in Calgary out here raising money for kids. It not only puts your club in a good spotlight, but it brings together your membership and your staff members.
The members are engaged. They all know it’s a cause I’m close to and before the event, so many people say, `Good luck tomorrow Tiff,’ and `It’s awesome.’
Quite a few of the members play in it, some volunteer for it and others donate to it, even if they’re not playing, so they get behind it.
It’s also great for the staff. I call it Staff Appreciation Day because we have so many people complimenting the staff for their efforts, their presentation and the facility in general.
That’s great for the staff to hear the appreciation that isn’t always voiced day to day in an operation. It’s healthy for the team to hear it occasionally.
Not only does a charity event put the club in a good spotlight, its effect are positive through the interest level of all involved with your operation.