The PGA of Alberta buying show is now underway and we’ve been talking to reps and previewing, but with the abrupt end to the season here, a lot of operations are going to be stuck with extra inventory.
I think the general buzz at the show will be okay, but people will be cautious with the economy the way it in Alberta these days. About everybody has had a few corporate events cancel and it’s unlikely to change in the immediate future.
Cautious optimism is likely to be the mood going forward. Everybody is kind of wait and see, which you have to be right now. You need to have the product and provide the service and the experience, but caution is part of the new reality.
The industry is changing and golf courses aren’t going in and making big commitments anymore. You work with companies, build partnerships and relationships, but everyone is being more cautious.
The weather kicked us pretty good this season. There were days when people got called off the golf course two or three times with lightning coming through and plenty of rain.
The positive side of it is that the golf course has never been in better shape. People who have been at Cottonwood for 25 years have been saying that and it means our programs are paying off and we’ll go into the winter nicely.
During the winter, we’ll be taking a hard look at everything we do, from how we provide a service to how we order to how we run food and beverage. Things have to get tightened up and we need to do things smarter and wiser.
That’s the new reality and it’s better to be on the leading edge instead of trying to fight it.