The Alberta PGA Buying Show gets underway this week in an environment in which we’ve been taught by the mentors before us that we pride ourselves in doing business at the show.
We will preview products beforehand, but we always make it a point to hand in the order at the show because at the end of the day, that’s where companies decide whether it’s been a successful show or not.
The challenge that’s coming is that so many company representatives are supposed to get their numbers in before the show and we need to work together to help each other out as best we can.
Reps are just like we are at golf operations. We get out of bed every day to do better than we did the year before and they’re the same. That side of the industry is no different.
We have to sit down and do our budgets and hope to do better next year and they’re trying to find better ways to sell new products.
We’ve got a lot of great relationships with our suppliers. Every golf professional does and we lean on that. I personally think that the rep’s job is getting harder and harder. We’ve all got to be better at what we do and it’s the same from both perspectives.
The two sides have to work together to make things happen. As retail shops, we put a lot of pressure on our reps and our suppliers to be supportive and the ones who work with us are the ones who are going to get our business.
They should expect the same type of support from our side of the business.
You can’t think for one minute that what they’re experiencing and what we’re experiencing isn’t the same thing. It’s just two different perspectives. We’re trying to get our numbers right in our budgets for next year and they’re trying to do the same thing.
Relationships and communication are so important and we should be trying to help both sides out as best we can.