Why does the media climb all over a story and then not follow-up to learn the outcome?
Often, a story attracts international attention and much is said and/or written about the subject, but nobody ever learns the result.
An example of this is the story concerning Phil Mickelson and insider trading.
The Wall St Journal reported last June that Phil had been questioned by Federal Authorities for allegedly violating security laws in the sale of stocks he held in two companies one called Clorox, the other Dean Foods.
Mickelson denied any wrongdoing, but he was later cleared in the Clorox case. There has, however, been no update on the Dean matter.
Few, if any, of today’s top athletes have done more to project a worthy image than Mickelson. He donates millions to charity and gives his time more freely than most.
It was a big story when it hit the headlines, but there has been no clarification on where it stands today. It seems as if media took a shot at him and then walked away after the damage was done.
Mark King, when he was leading TaylorMade, was part of a research contingent examining the potential use of 15-inch holes, thought to speed up the game and make it easier and therefore more appealing.
Much was written about the project, but little came out about results. Did they try it and where? Who played with the 15-inch holes and did they like it? This story attracted a lot of attention and then failed to provide a conclusion or even an update.
Quibids allow a buyer to purchase golf equipment for pennies on the dollar. The format is simple; many people pay 60 cents to place a bid. The seller retains the bid fees and the final retail price.
Most items sell for about 75 per cent of the regular, retail price, but the seller’s fees/revenues total very close to the original price. This story should have burned through the industry like wild fire, but it kept a fairly low profile.
So, where is the follow-up story?
In 2014, some of the major golf equipment manufacturers woke up one sunny morning to find their sales were plummeting and inventories were cracking the walls of warehouses.
It was big news because rarely if ever, had the golf industry been stricken with such huge losses, but what has happened since? Did the trailer loads of stuff get absorbed by the market?
Over the years, hundreds of stories come to the front page but they never seem to have a conclusion. If you are going to tell the story, tell the whole story.