The PGA of British Columbia buying show is coming up on Oct. 16-17 and hopefully, it will be well-attended and the vendors and the association are happy.
The association is going to great lengths to ensure a good show, offering attendance and booking incentives at the show, which you can read about here.
We have a new venue that everybody’s excited about at the Richmond Olympic Oval, which is now like a little convention centre, not far from the airport. Besides the convenient location, the lighting is supposed to be unbelievable and the space is great.
As I say, I hope everybody comes away happy after a confusing couple of years in respect to the show. I’m not sure what will clarify it as a success.
When we last held the show a couple of years ago, there was a clear-cut plan in place to meet concerns of the vendors. It was met, but still deemed a failure and no show was held last year. Now, they’re back on board.
I’m certainly not complaining. We’re glad to have them back because the show means so much to the association, but I’m just not sure what will define this year’s show as a success.
Of course, solid attendance will help as will writing orders.
I’m just not sure whether orders written at the show is the best way to define it as a success. Maybe, it shouldn’t be based on orders made at the show, but over a longer period of time, say from July to November.
You can’t blame soft goods reps for showing up at the golf courses to do business in August. They’re just trying to get their orders in on time.
Realistically, you get a buying show that’s two days long and you’ve got 170 golf courses in the province, how much time is there for actually writing orders, if you factor in one day or viewing and one day of ordering? The vendors themselves are pressed for time.
Particularly in soft goods, I think there is still that that important aspect of still being able to see a line and not only to be able to buy just a shirt, but an entire line. For that reason, there is a lot of good use for viewing at the show and there are people who don’t see their reps on a regular basis.
At the same time, I don’t know if good merchandisers can view a line on a Tuesday and buy the whole thing on a Wednesday. I don’t think they can make a decision that fast when you consider the number of lines they’re looking at over those two days.
There was a time when that there would be a presentation at a particular booth, say from 9 a.m. to 10 a.m., and you’d have a lot of facilities at the same viewing and that left time for more buying.
Now, you see individual facilities booked in at various times and people showing their wares for the whole day. A lot of people aren’t viewing and buying at the same time, so the use of time isn’t what it used to be at the show.
I do think viewing is a big part of it. I don’t know if you can ask somebody to view 30 clothing lines and make the decision in the next 24 hours.
If you do a better job of viewing, you do a better job of buying, but the way it is now, success is based on numbers at the show and I don’t think rushing decisions is good for anybody.
That’s why I think the success should be based on overall buying from within the association, not just on the two days of the show.
The main thing is that it’s back and I think the venue has everybody really excited about it. We did miss it last year.