The RBC Canadian Open is just a few weeks away from the opening tee shots at Shaughnessy Golf and Country Club in Vancouver and there are a lot of people looking forward to it.
I think when RBC signed Ernie Els, Matt Kuchar and others earlier this year, it started quite a buzz around here because before it was even confirmed, everybody figured those names would be here. Those are all pretty good names and a good RBC player presence makes for a great field.
It isn’t that long since the Open was here last, so a lot of people remember from 2005 how much fun it was and how much of a buzz there was in the city.
As for the golf industry, I think it will be good because there will be hard marketing drives in the newspapers and online and on the radio, so golf will be in people’s faces and that will have an effect.
That goes hand-in-hand with the tourism industry, which is also loving the Open. They saw what happened with the Olympics and how much money was generated. This won’t bring in as much as the Olympics, but Vancouver is going to come alive, which means different types of businesses, including golf, will benefit.
After the Olympics last year and the excitement created by the Canucks’ run to the Stanley Cup final, Vancouver is in the spotlight once again and golf is a business that should feel the positive effects.