Going into the 2013 golf season, I think, for the most part, both golfers and the industry are in a positive mindset.
The one cloud is that the whole American fiscal cliff thing freaked a lot of people out and there are debates yet to come about debt ceilings and other matters that could affect us up here.
We’re not in the nice weather season right now, so it’s a little easier for people to focus on economic topics such as the fiscal cliff and debt ceiling. The public starts to think about what’s going to happen in the States.
If this story was being played out in July, I don’t think it would have as big an effect on people as it does right now when it’s front and centre.
We’ll see how that plays out, but I think people are excited, especially with all of the new equipment releases. So many golfers are equipment junkies and there are so many options out there now that come with great marketing plans from the companies.
It will be interesting to see how a rebounding economy will affect club membership sales.
There was a time when you never heard the argument from people with memberships or considering memberships calculating monthly dues and how many rounds they need to play to justify it and what the food and beverage bill will be that month.
The past four or five years, those factors have been important considerations to them. They feel for the amount of money they’re spending, they’re either not getting their money’s worth or they can go play four or five different courses and get more variety.
The private clubs out here are battling for the same member, so it’s a struggle for them. Either you see initiation fees way down or more attractive payment options, so it’s a good time to buy, so I’ll be curious to see if there’s a spike this year.
People are talking about golf and looking forward to the season, so I expect to see business in general on an uptick, assuming nothing dramatic happens in the U.S. or Europe that may begin to affect us here.