One of the newer challenges facing the fall buying shows in Canada is the buying cycle. You’ve already seen everything by the time you get to the show.
When you attended the shows before, stuff was being rolled out there and you were seeing it for the first time, but that’s not the case anymore.
I know in the apparel industry, they need to know their numbers before August for the next year. That’s what they’re striving for and while hard goods aren’t quite the same, it’s similar because some manufacturers will change product twice a year and some will do it every two years.
In the case of apparel, the reps are after you in July and August for pre-booking and when you get to the show in the fall, you’re already done.
In a perfect world, a summer show would be good, but realistically, people just can’t get away in the middle of the summer when business is at its peak at golf operations.
The shows are a tough issue. I can only speak for British Columbia, but we schedule our show fairly early for us.
This year, when we had our show in Penticton a few weeks back, it was 18 C and sunny at 11 a.m. on the Wednesday. You think all those buyers want to be away for two or three days when it’s like that outside? They’ve got to be at the shop making money, especially if they’ve already done a lot of their buying.
The evolution of the buying cycle the past few years adds one more topic for associations and companies to discuss as time goes on.