Now that I’ve become an independent teaching professional, I’ve started my own website, which you can see by clicking here.
A long time ago, I was involved with a website for our Lower Mainland professional tour, but to be honest, it was pretty pedestrian.
When I decided to go with this site, I just started looking around at other websites to get ideas, see what I liked, what I didn’t like, things I thought worked and didn’t work. After jotting ideas down, I got to the point where I needed someone to host and develop the site.
One of the nice things about being a golf professional for a long time is that you meet a lot of people and make a lot of contacts. One of our B.C. PGA members, Scott Allan, has started a website design company, so I got in touch with Scott.
There will be information about me. Students can book lessons, etc., but it’s also a way for me to promote myself. It’s also a nice way for me to promote my sponsors.
I’ve had a lot of people who have been really good to me over the years and one day, if the site gets a lot of hits, maybe it will help them as well.
I think in this day and age, whether or not the website generates a lot of revenue, from a professional standpoint, it’s important to have a website because I think nowadays, it’s expected. It’s a very good image-enhancer and it almost does you harm not to have one.
It’s another way to promote your brand and that’s what you have to strive to do as an independent. You’re hoping that after a short time, it ends up paying for itself.
My only hesitation was not being able to control the site or if it went online and I wouldn’t like it, but I’ve been shown the ropes, I can change what I want and if I can’t, help is just a phone call away.