The off-season is a time in which we can be micro-managers, breaking down the numbers, the service levels, the staff. Is what we did good, fair or bad?
The difference between now and, say, August is that you’re at a peak time during the summer and you react to a situation as opposed to being proactive.
This time of year presents an opportunity to be proactive as opposed to reactive.
What did we do well? What did were our strengths? What are our opportunities going forward?
All of these things are usually in the back of your mind throughout the season, but now is the time to take that good, hard look. It’s a cycle and now, we’re looking at things for next season.
Nobody should run their business on reaction, but let’s face it, things happen during the season. Now, we put the lessons learned on the table and use them to make sure we’re even better.
Even if you’ve had a good year, none of us can say we had a perfect year.
The things you look at are mostly small things because if they were major deals, they would have had to have been changed on the fly during the season.
You set the standard for next year right now.