As I mentioned in my previous blog, I’m heading to the PGA Merchandise Show in Orlando and to me, there’s a lot of merit in asking golf pros from the U.S. or across Canada about what’s hot and what’s not, what happened with their apparel last year and other questions, so it’s great to be immersed in the industry for a few days at the Orange County Convention Center.
I go to a lot of shows, whether they’re consumer or trade, for that same reason.
During the season, I think we can get in a bubble. With technology, if I want to talk to someone in Vancouver or back in Ontario or Saskatchewan, with e-mail and texting, it’s so easy to get an answer, but it’s limited to the subject at hand. From April to October, you feel like you’re in that bubble because you’re seeing who you see every day.
These golf shows, whether they’re in January, February, March or later in the year once the season ends, I get so much out of them. Just sitting down with someone for coffee and just picking that person’s mind is time well spent. When you have two or three people together, that value is multiplied.
It’s different than going out to dinner with friends I’ve known for 100 years or people I just saw yesterday or maybe some suppliers. That’s not networking with anybody new, although that has value too.
I really look forward to Canada Night each year at the Orlando show because you have a big room of people from across the country who you don’t always see. I get a lot out of PGA of Canada meetings, as well.
Networking takes a lot of different angles and it’s always great to meet with people from different aspects of the industry, including pros, general managers, food and beverage people and sales reps.