I noticed on a recent GNN Poll that the majority of respondents aren’t planning to do anything special at their operations around the Masters, other than having it on television if anybody wants to watch.
I must admit that I fall into that category. I actually take a trip to the Masters through some charities that I’m involved with every year, so we aren’t planning any big Masters events at Coppinwood.
When I was at Angus Glen, we did it a couple of times and I loved it, but to be honest, it doesn’t surprise me that so few people are planning Masters events because people like to combine such things with playing golf and that can be iffy in Canada at that time of year.
One year, we were about to open the golf course at Angus Glen. The Masters was on and we had a good number sign up for Masters weekend, but the golf course ended up not opening and the turnout dwindled.
It’s like putting other events on at your operation in the off-season. You think that people might like to rally around it, but with busy lives, it just doesn’t come off in a big way unfortunately. It’s a lot of work and, unfortunately, it’s hit-and-miss with people at that time of year.
That’s not to say it’s that way with all events. We’re going to have a poker night fundraiser at Coppinwood with out members. It’s a little effort, you make some calls and such events can be well-received. Our social nights go off well year after year because members get used to them.
Now, more than ever, is the time to be creative. Gone are the days when we could just open our doors and people would rush in. Special events are one way to keep people interested in your club, so why not try the Masters or any other event?
If you do a little straw poll and your staff is into it and some of your members are into it, it can be a lot of fun, even if you have 30 or 40 people out.
It’s good for the membership and it’s good for your business.