In some operations, you can keep December busy, but without golf, you’re never going to be as busy as peak season.
If you’ve got a food and beverage operation, a lot of members will bring Christmas parties. We also have Lunch with Santa and a Christmas concert with Michael Burgess. If you play it right, December can be a great month in which to pay some of the bills.
You might have to keep it lean and mean. If you have 20 people coming in, it might just be the food and beverage manager and chef are doing it with a server.
There’s not a lot going on in November, but in December, it kicks back up with holiday parties. It’s a nice piece of business if somebody brings 20 people and they maybe have a glass of champagne with their meals and who knows? You may get bigger parties than that.
In the public sector, the great thing about social media such as Twitter and Facebook is that you can get your message to people without being invasive.
In either case, if potential customers aren’t part of it, they aren’t part of it, but let’s say that 50 per cent of your clients are using social media, then you should be using it because that 50 per cent may be interested in hearing from you in that forum.
They may not want you to phone them or they may not want you to send them a brochure, but if they’re willing to use social media, as so many are these days, it’s a valuable tool with which to get your message across.
Social media is not like a cold call that somebody might make at dinnertime to try and sell you something. Clients will decide for themselves if they want to read it, but at least your message is in front of them.