As it was with Tiffany Gordon in her GNN blog yesterday, Kevin Thistle of Coppinwood in Uxbridge, Ont., says the off-season is a critical time to reflect on the season just past and prepare for the one ahead.
My main priority in the off-season is to do a recap of the year and look back to see what we did do well, what we did okay and what we didn’t do well at all.
The things you didn’t do well at all, you want to change and improve on. The things you did just okay, you want to make them better. This is when you want to look at your staff – if you make any changes, it should be in the off-season, whenever possible.
Be it public or private club, you want to get your calendar set for your members’ events. If there are any renovations to do around the club, on the golf course, in the clubhouse, that’s major.
I really like to look forward to next year and get ready.
I think the great thing about the off-season is that you’ve got to be proactive. I’ve been in this business for 32 years and always said that the off-season is the time to make sure your pencils are ordered, your scorecards, your clothing for the pro shop. You’ve got to set your menu up.
This is the critical planning stage because as soon as April comes, it goes on auto pilot. You work hard in the off-season to set up for success and you’ve got to be ready for all of your customers’ needs.
This is one of the biggest off-seasons for me personally, with it being the first since I came to Coppinwood. This is the off-season that I’m going to put my stamp on the place or throw my style at it.
We had a great year. We have great people here, great staff and a great culture, but if anything was lacking last year that was overlooked because of it being a transition year, it can’t happen again in the coming season. This is the year that we have to show the members what this golf course is going to become.
This is a very important off-season for me and for my team.
My first year at Angus Glen was very similar in 1994-95. I was a new guy in town, we thought we knew what we were doing, but we had to show the world.
We had to get the power carts ordered, we were building a clubhouse, along with the rest of the things that needed to be done, but it was a labour of love because we were determined to make Angus Glen not just well-known for its golf product, but also for its service, which is what happened.
Coppinwood is known for its golf course, for its beautiful clubhouse and its practice facilities, but I really want it to be known and revered as the No. 1 service in Canada in the private sector.
A productive off-season is required in order to meet that objective.