As I’ve mentioned in some previous blogs, networking is an important aspect of attending the shows from a buying standpoint and to see what’s going on in the industry to help you get ready for next year.
That networking can turn into a focus group to deal with various challenges facing the industry in your area.
Sometimes, you get into the situation where somebody says, `I’m having trouble in this area.” It might be staffing or any other aspect of the operation.
If there’s a problem, people can rally around to try and fix the situation, even if the conversation starts at the show.
When I was at Angus Glen, we would talk to Wooden Sticks, Eagle’s Nest, Copper Creek and other courses in the neighbourhood to see what’s going on in our segment of the industry. Two or three clubs that are in the same area with the same green fee bracket can network among themselves.
With private clubs, there may be the same issue affecting everybody and you can grab two or three of your peers and do a little focus group right there at the show.
What better time and what better place to do this when you’ve got hundreds of your peers in the same room? You’ve got sales reps, general managers, golf professionals, a lot of good people walking the floor.
All of them face similar challenges as you do, so why not help each other out through an impromptu focus group?