For the first time, I attended the recent consumer golf show in Vancouver, a well-attended event that didn’t seem to be as large as the Calgary golf show in square footage, but there were a lot of vendors and nice retail spaces.
I know a lot of the golf professionals in B.C., so it was nice to reconnect and see what they’re offering and finding out what the mood of the golf industry is on the West Coast.
Everyone was very, very excited about the attendance and the interaction with consumers. In a lot of the booths that I visited, there was a lot of conversation going on and a lot of sales being made, as well.
Another thing I noticed was the increased number of computers, iPads and tablets. You didn’t necessarily have to ask a person a question. You could go to a television screen and used the frequently asked questions feature.
If you didn’t want to be in one booth for too long, you could get the information you need from the TV screens, or for some of the draws going on, you could enter on an iPad.
It’s one thing to take somebody’s business card or listen to them for 15 minutes, but if I’m at a consumer show for three, four, maybe five hours, I want to get around to everyone, so I’m really not going to want to stand in one booth for 25 minutes.
I want to get in there, see if the product is for me and buy if I want to, but I think all the interactive technology offers a positive alternative for people to get what they need, yet still have time to enjoy the show.
I expect we’ll see more of it in the upcoming Alberta consumer shows in Edmonton and Calgary and other shows in the near future.