Last week’s decision by Reed Exhibitions to separate from the Ontario PGA show was surprising in the sense that I remember when they did the deal in 2001.
At that time, the show was thriving. It was making money, or why else would Reed Exhibitions buy the show?
I remember back about 30 years ago and how things have changed so dramatically since then.
Ten years ago, for example, every time a company had that hot, new driver, you would see it at the PGA Merchandise show in Orlando, or if they had a new clothing line, you would see it in October at the Canadian shows.
Now, if one of the manufacturers has a new driver, they don’t wait for golf shows to introduce it. They just bring it out because research and development is so expensive these days and they want it on the shelf.
With the Internet, once it’s available in the United States, it’s usually available in Canada, but before, you would have to wait to see your sales rep at the show.
The last 10 years or so, everything changed in the way we do business, even the way reps want us to order before the shows, but I think that fall is a good time of year for everybody to hold the shows.
I really like the current dates because it’s when golf courses are winding down for the season. To me, it’s like a changing of the guard because I’m looking ahead at new things for next year. What are the new lines? What’s the new colour?
In the summer, I’m not thinking about anything except operating a golf course.
Should there be one central show that moves around the country? I don’t know. What I do know is that I enjoy attending the show and maybe it’s a matter of getting together with the manufacturers and seeing what’s best for everybody involved.