I know Keith Pelley personally and he’s trying to reinvent the wheel with new formats and features in his position as chief executive of the European Tour.
Most recently, the European Tour held the World Super 6, an event that consisted of 54 holes of stroke play before a 24-man match play competition, with each match lasting six holes.
If we’ve done something for 50 years, we might need to change it up a bit. Things evolve over time and his mandate is to bring in new fans and sponsors, so he’s trying new things to freshen up golf.
I remember when concerts and music didn’t go hand in hand with golf, but we had had concerts when we held the RBC Canadian Open at Angus Glen and we see it everywhere now. Just look at the Waste Management Phoenix Open – that’s one big party.
The music isn’t new now and neither is the mic-ed up players, but the pyrotechnics used by the European Tour are cutting edge.
The first RBC Canadian Open we eld at Angus Glen was 2002, which seems like such a long time ago and we were also trying to be cutting edge by just doing something that hadn’t been done before or had been done rarely.
What Keith Pelley is saying is it’s entertainment. People have so many choices when it comes to spending their money these days. There’s a big, new audience to draw from and so many things going on in the world to distract them and the European Tour is trying to get their attention.