I recently sat on a state of the industry panel at the PGA of Ontario Golf Expo. It was well-attended and the panel had a variety of people from those in agronomy to golf professionals to general managers to insurance professionals and people outside of golf.
I got a lot out of it and I think the audience did, as well.
The feeling I got was that a lot of people are still feeling the crunch from the downturn of 2008 and 2009, but the consensus is that things are getting better, both in the economy and the golf industry.
Time flew by, we ran over and I got some feedback later saying we could have gone on longer. People from the audience added to the conversation, as well.
The main thing that came out of it is that you’ve got to be different and you’ve got to be innovative.
It doesn’t matter if you’re a private club, a public golf course or a driving range, you need to make sure you’re caring for your clients. Customer service needs to be above and beyond expectations.
Things are getting better as we look forward to 2014. We’ve turned a corner in the sense that people aren’t as “woe is me” as they once were, but if there’s one thing that the last few years have illustrated, it’s that we have to be ready for changes to the economy or the business.
There are always going to be corrections, as the stock market likes to call them, and hopefully, we’re proactive as opposed to reactive.
When things happen that are beyond our control, it helps to keep us on our toes and we come through it better prepared for the next time.