The Golf Canada’s introduction road show is making a run across Canada to visit clubs after the unveiling of a new look and communication tools.
Fellow blogger Kevin Thistle recently posted about the process and his agreement with the direction, while others have expressed their opinion that it is simply a face for the Royal Canadian Golf Association to gain more funding.
It is clear that the RCGA is looking after the governance of the association and Golf Canada is the face of the RCGA in all other aspects.
As Kevin mentioned, Steve Carroll has met with courses in Ontario and he was also in Atlantic Canada at the beginning of May. I had a chance to meet with him and sit in on his presentation.
The Golf Canada program is in its infancy stage. I think that it will have substantial improvements in its membership benefits when it announces new partners and membership benefits in a month or so.
I experienced my members’ reactions recently at our semi-annual meeting where Golf Canada was fully introduced.
The golf cards were introduced with the website and a full explanation about registering their cards and seeing the Golf Canada members’ benefits. At the end of the day, the members were most worried about how to access their RCGA Network account to put in their scores and maintain their handicaps.
Obviously, we have a lot of work ahead in order to sell the whole members’ benefits side of Golf Canada. Hopefully, next month’s announcements will help with that – discounts or Canadian Open access etc. didn’t speak too loudly with members in Cape Breton.
One has to look at this in a couple of ways. First, Golf Canada makes all the sense in the world from a Team Canada perspective and association branding.
Secondly, Golf Canada cannot underestimate the importance of the RCGA Network, the handicap side and some of the infrastructure that the members are used to and expect to work as usual. That part can’t be forgotten.
There appears to be a little confusion among members about registering their cards when a couple shares the same e-mail. In that case, only one person appears to be able to register while the second person can’t. I am sure they will have little hiccups cleaned up shortly.
The Gold Level card did not gain as much excitement at our meeting, but as members get into the Golf Canada website, I am sure a few will take advantage of it
At the end of the day, Golf Canada has merit and as Thistle mentioned, makes a lot of sense, but there is still a lot of work to do before people buy into it. I also believe people will buy the good-looking Golf Canada merchandise.
Congrats RCGA on moving forward with Golf Canada. We look forward to seeing what happens in the near future.