I spoke to a group of Golf Facilities Operations Management students at Durham College in Whitby, Ont., last week and one of the ideas that came up for the golf industry was the establishment of child care facilities at a golf club.
It’s an idea worthy of consideration if golf is to lure women, which could also lead to more families and juniors playing.
It could lead to special golf programs for women and children, the establishment of sports camps and the involvement of family would likely lead to more men who didn’t previously play golf taking up the game.
It could be a grow-the-game initiative that starts off the golf course, but draws people of different ages and genders to the golf course. The immersion of children in a golf environment may encourage them to take up the game.
It would also lead to customer loyalty if families knew there was a place for children to be entertained for a couple of hours, whether they were playing nine holes or just taking a one-hour lesson.
Would the golf operation where you work be open to establishing child care facilities?
- NO (68%)
- YES (32%)
As always, you can expand your thoughts in the Comments section below.