As we always mention in our blogs and polls, GNN readers are welcome to add their comments and opinions on industry matters that affect them the most and we do have some regulars who chip in with their thoughts from time to time.
It’s always good to hear from a respected professional such as Michael Schurman or Don MacKay, president of the National Golf Course Owners Association and friendly proprietor of Muskoka Highlands in Bracebridge, Ont.
Both are passionate about the industry and obviously give careful consideration to the comments they post at GNN and such was the case recently when both voiced their opinions to the ongoing saga of the Canadian buying shows, along with others.
The shows have been an ongoing saga for years within the golf industry, with exhibitors saying they don’t receive the return on investment they need and PGA zones counting on the revenue made at the shows.
The latest chapter in this story was written recently when the Canadian Golf Industry Association (CGIA) decided not to exhibit at the PGA of British Columbia show, which was to be held in October. You can read about that here.
The end result was that the B.C. show was cancelled, reviving the old suggestion that PGA zones across Canada hold one or two “super shows” that would rotate around different cities and include different regions.
That led to us asking in last week’s GNN Poll about the best way to do buying in today’s environment. The alternatives were a super-show or dealing directly with company reps. To read that blog and see the poll results, click here.
As mentioned above, both Mike and Don chipped in with their opinions, both suggesting that the solution might be to take it one step beyond the super-show concept and include such buying shows into national events already held by the NGCOA and National Golf Superintendents Association.
It’s an interesting concept, but is it workable? That’s the subject of this week’s GNN Poll.
The CGIA, owners, golf professionals, superintendents, managers, the Canadian Tour and Golf Canada have a working relationship under the National Allied Golf Association (NAGA) banner, so concerns and ideas could be addressed there.
Having different aspects of a golf operation combined under one roof seems an attractive proposition, but would a golf course be willing to send several staff members on the road in order to be at such a show?
Would exhibitors be willing to make that investment once again, even if was just one or two shows?
As mentioned earlier, the PGA zones used their shows as a source of revenue. With so many people involved in a combined show, would the financial rewards for each association be enough to make it work and what would be the price for exhibitors?
Shows often have other events that revolve around them such as seminars and awards nights. With so many associations involved, would that be possible and would exhibitors want such events luring people off the show floor?
As we’ve mentioned in previous blogs, the PGA of Alberta hosts a successful show each fall and it’s unlikely that association would want to sacrifice its event for a combined national show.
The logistics of such a show are daunting, but is the concept possible in your mind? Let us know in this week’s GNN Poll.
Would a buying show that included not only pros, but also other associations (owners, superintendents, food & beverage, etc.) work?
- YES (62%)
- NO (38%)
As it is with Don and Michael, your thoughts are always welcomed, so please feel free to add your thoughts in the Comments section below.