As you read on GNN last week, the National Allied Golf Associations unveiled its Canadian Golf Consumer Behaviour Study, which I thought mostly confirmed many beliefs that were already held within the golf industry.
The most important point of that blog is that a study is only as good as its impact and that’s the topic of this week’s GNN Poll.
Canada is such a regionalized country, with completely different markets. Some have been saturated by golf course development over the years, while others enjoy comparatively little competition.
Large urban areas might be more ethnically diverse than other centres, while the economies of communities may be entirely different in one location than an area across the country.
There are so many variables that make you wonder if one size fits all when it comes to a national study such as the one just unveiled by NAGA. Are programs that are successful in one area sure to enjoy the same success in other communities?
I would encourage you to take a read of the NAGA study to find out for yourself. You may find something that applies to your operation or programs. Only you can judge that, which leads us to this week’s poll question.
Do you see the NAGA consumer behaviour study having a significant impact on golf operations around the country?
- NO (83%)
- YES (17%)
As always, your thoughts are welcome in the Comments section below.