There’s always a tendency to read between the lines when somebody leaves a high-profile position and there’s been some of that going on with the departure of former Canadian PGA executive director Steve Carroll from his key role within Golf Canada.
By taking the executive director position with the Ontario Volleyball Association, Carroll told me that he wanted to get back into sports administration and that his departure was not a reflection on the rebranding/membership drive of Golf Canada.
At this point, we’ll just wish Steve all the best in his endeavours and turn our attention to Golf Canada executive director Scott Simmons, who will continue to lead Golf Canada into the future after it was launched publicly in early May, although most within the industry were well aware of it long before that.
Simmons admitted last week in this blog that membership numbers are about half of original expectations, although Robert Thompson quotes a much lower percentage here. Whatever the number, it’s clear that the Golf Canada membership drive has sputtered, at least when compared to the initial projections.
Simmons says there is no need to panic, suggesting the original goal set by Golf Canada was overly-ambitious. Considerably so, it seems.
Simmons says there will be more announcements coming down the pike to tweak the Golf Canada membership drive, but he adds the number that was attained to this point are an improvement over previous years when membership was dipping.
So, what’s your opinion on where Golf Canada is headed? Perception is an important factor going forward and Golf Canada is calling on golf courses to come on board and help it sign golfers up. So, for this week’s GNN Poll, we present this question:
Considering that Golf Canada has not met expectations in its membership drive, what statement would accurately reflect your opinion about its future?
- It's really just getting started. Give it time (49%)
- Turn out the lights, the party's over (45%)
- It will no doubt be a success (6%)
When you’re done voting, we’d also like to hear what you have to say about Golf Canada. Has your golf facility come on board with Golf Canada? If not, why not? Do you believe there’s incentive for golfers to take out a membership? If so, what are some of those incentives?
There’s a lot to discuss here, so feel free to expand your thoughts, as always, in the Comments section below.