It started as a gut feeling based on conversations with people within the industry that indicated 2012 was shaping up to be a positive season, compared to the past few years when the picture seemed gloomy for various reasons such as the economy, weather, lack of participation, etc.
So, we took it to the GNN Poll to see what you’re thinking about 2012.
In May, we asked what your overall business assessment was for 2012, compared to the previous five years and the replies backed our theory as 52 per cent said they’re slightly more optimistic and 24 per cent responded that they were much more optimistic.
So, 76 per cent felt some sort of optimism, compared to the 24 per cent who felt business was going to be flat or not as good. In that group, 20 per cent replied status quo for business this year, while only four per cent were in any way negative about the 2012 season.
We let it rest for awhile and then checked back a couple of weeks ago when we asked which statement described how 2012 was shaping up at readers’ places of employment.
The majority (53 per cent) said better than last year, but 21 per cent went farther than that, saying that business this year is the best in five years, while another five per cent said it’s the best in 10 years.
Offsetting that was the 21 per cent who indicated business was status quo/disappointing, down slightly from the previous poll when 24 per cent felt business would be the same or disappointing in 2012.
Still, it’s fair to say that these two polls indicate optimism in the Canadian golf industry and we’re wondering, outside of greens fees/memberships, if any aspect of the golf operation where you work is enjoying a particularly banner year as a spinoff.
We’re not talking overall revenue, but percentage by which business has risen compared to last year.
Not including greens fees/memberships, which aspect of the golf operation where you’re employed has enjoyed the greatest (percentage) increase in business compared to last year?
- Food & beverage (47%)
- None of them (35%)
- Lessons (12%)
- Other (6%)
- Pro Shop (0%)
If you wish to add more to this topic, add your thoughts in the Comments section below.