Zone buying shows continue this week across Canada, in most cases, more efficient, scaled-down versions of what they used to be 10 to 15 years ago.
Once the fall shows end, many in the industry anticipate the PGA Merchandise Show in Orlando at the end of January, where Canada traditionally is runner-up to the host country in attendance. That makes sense geographically.
As GNN blogger Tiffany Gordon points out here, it’s important to her for Cottonwood Golf and Country Club to support the PGA of Alberta buying show, which concluded last week in Edmonton. It’s that attitude that has made that particular show so successful over the years.
As Tiff points out, however, the buying dynamic has changed considerably over the years as more and more suppliers, particularly on the apparel side, have earlier deadlines than they once did and if you’re late getting your order in, you run the risk of not getting what you originally wanted.
However, she says the show does offer her staff the chance to become engaged in the decision-making process and that input can be motivational once the products are displayed in the Cottonwood shop and staff members are selling.
Yet, there’s little doubt that less buying is done at shows than there was 10 to 15 years ago.
What percentage of your overall buy this year was or will be done at a buying show? That’s the question in this week’s GNN Poll.
You can answer below or on the GNN home page and, as always, feel free to offer your thoughts in the Comment section below.
What percentage of your overall buy this year will be done at a buying show?
- 1-25% (68%)
- 25-50% (22%)
- 50-75% (11%)
- 76-100% (0%)