About two-and-a-half years ago, GNN ran a poll asking if apathy was rampant in the golf industry and just over half of respondents said yes, not exactly good news for the game.
Specifically, 39 per cent of respondents said that apathy was taking over the industry, while 37 per cent said the people who still cared were the majority.
Another 24 per cent said the number of apathetic people versus the number of people who cared in the industry was about even.
Those numbers may have changed somewhat since then, but clearly, the industry needs all hands on deck as it seeks to draw more people to its facilities, come up with new and innovative programs and be at the pinnacle in customer service.
Apathy needs to be addressed if it is rampant in the industry as that poll suggests and the first step is identifying the reasons for it.
Is it financial?
Are employees living paycheque to paycheque while working long hours and unable to squirrel money away to build a nest eggs or plan their retirements?
Is it lack of job security?
Are they playing defensively and just doing what it takes to hold on to their jobs, instead of being fearless and willing to risk a mistake in their efforts to try something new in order to take customer service or a program to a new level of excellence?
Is it lack of advancement possibilities?
Do they see any opportunities for advancement ahead or do they feel as if they’re in a dead end job, making their position more of a temporary one as opposed to a career choice?
Could it be lack of engagement?
Employees are often a facility’s first line of contact with customers/members, but are their opinions sought and valued by management or ignored?
Is it the employees themselves?
If they’re more experienced employees, are they stuck in their ways and unwilling to change, or if they’re just coming into the industry, do they cop an attitude and refuse to consider management’s position on the way things are run?
We’d like to hear from you in this week’s GNN Poll.
If apathy is commonplace among people in the golf industry, what’s the No. 1 reason for it?
- Few career advancement opportunities (41%)
- Employees’ attitudes/unrealistic expectations (24%)
- Employee compensation (15%)
- Lack of job security (9%)
- Lack of engagement (6%)
- Other (6%)
If you have more you’d like to add on this subject, please use the Comments section below.