Danny Fritz, CEO and co-founder of SportBox Group, which represents a number of Canadians on the PGA Tour, made a great point in an article he wrote recently for Forbes about leading a team of millennials.
Traditionally, young people get overlooked in business due to inexperience, but they also offers an invaluable perspective on millennials, a key demographic that golf operations hope to attract to the game.
Fritz wasn’t specifiying golf in his article, but he did mention their education and how tech savvy millenials are and instead of limiting their contributions to a business, identifying how they can be a positive force could be a positive step for businesses such as golf looking to tap into this key market.
“Instead, bringing young talented employees in who know more than you do in certain areas will allow for growth at a much quicker rate. When naming captains in your organization, you have to be real with yourself in identifying things you do well and things that should be handled by someone else. Your leadership team should consist of individuals who fill the gaps and not those that have the same knowledge and experience you do,” wrote Fritz.
You can read his entire article here.
Veteran golf writer Adam Schupak also talked with another Canadian who is successfully tapping into the millennial market, that being European Tour chief Keith Pelley.
That story in the Morning Read is here.
Weekend Leftovers: Just a reminder that the PGA Club Professional Championship of Canada begins Tueday. Here are first round tee times … Mackenzie Hughes defends his first PGA Tour title at this week’s RSM Classic in Sea Island, Ga., with Corey Conners, Ben Silverman and Nick Taylor also in the field. Hughes, you’ll recall, went wire-to-wire in his ninth PGA Tour start to win a four-man playoff in a Monday morning finish … Brooke Henderson and Alena Sharp will finish off the LPGA Tour season this week at the CME Group Tour Championship in Naples, Fla. … Ranked fifth after the reset, Henderson still has a shot at the Race to the CME Globe and the $1-million prize that goes with it, depending on her performance at the this week’s event and its overall $2.5-million purse. Despite not playing in China last week, Henderson’s position on the world golf rankings remains the same, so she’ll go into the final event of the LPGA Tour season 13th. She’s also fifth on the money list with $1,483,911 and second in birdies among tour players with 392 … Last week’s GNN Poll asked if recent circumstances (lack of security, cost of living, wages, etc.) is causing readers to rethink their futures in the golf industry. Sadly, 62 per cent said yes, with 38 per cent saying no … This week’s poll asks readers how they would compare the number of rounds of golf they played this year to the number they played when they first got into the industry. As of this writing, 51 per cent said drastically lower, 25 said somewhat lower and 24 per cent said the same or more. If you haven’t already, you can cast your vote on the GNN home page.