I’m not sure how she ended up on my Twitter feed in the first place, but there’s a lady who quotes pearls of wisdom about life before you realize that she’s quoting herself.
All this time, I always thought that to be quotable, it should be somebody else using your words and properly attributing them, but narcissism runs rampant when so many people have an outlet to the world via social media that they didn’t have not so long ago.
Look at me! Look at me!
I’m not sure if she played golf, but it really doesn’t matter. I only point this out to continue the discussion about social media that we raised in this week’s GNN Poll.
Of course, social media is seen as the wave of the future, but as pointed out in this story, Twitter has faltered recently, which doesn’t mean the end of social media as we know it, but definitely is an eye opener with all the buzz that has surrounded it the past few years.
This week’s poll asks if you’re losing interest in social media as a business tool for marketing, communications, etc.
As I write this, most say they aren’t losing interest, but it’s only a slight margin with 53 per cent of respondents saying no, compared to 47 per cent who report they are losing interest. I thought going in to the poll that the social media proponents would have had a much larger lead by now.
That may not be because social media is dying. It may just be a part of an evolution that is about to take place in the wild west that is social media, where the lady mentioned above rides unfettered while dispensing her words of wisdom to the masses.
She is part of the eclectic social media stew in which the ingredients are entertainment, politics, religion, bad taste, opinion, news coverage, advertising, promotion, etc., etc.
Distinguishing which is which is often the challenge which is why, as it is in general on the web, I only use a small number of news sources that I recognize and trust when it comes to business.
However, there is a social aspect to it all as the name suggests and I’ve been known to monkey around or voice an opinion or two on Facebook, which I also use to keep in touch with friends who go back all the way to elementary school, so social media is great to have around.
In between those postings might be any one of countless companies looking to promote a product or a service, so social media is usually headed in a million directions, even if your quest is a lot more focused.
As I mentioned on Monday, it can be a lot of people talking and nobody listening.
It may simply be that people are getting lost on social media and they realize they’re spending too much time posting into a black hole, or reading something that is nothing more than a distraction.
There’s plenty of chatter in the Twitterverse about new algorithms, timelines and dumping character limits on posts, but unless those changes strike early and strike with impact, the loss of users will continue until people find with ease what they came looking for in the first place.
The ultimate answer to the social media dilemma is difficult to say since we are in uncharted waters, but the possibility of social media taking a beating such as traditional media has over the past few years is not out of the question.
Despite being more established, traditional media in general continues to struggle and get weaker every day. The prognosis isn’t as dire for social media right now, but have no doubt that, as much as we never thought traditional media would be where it is today, it may be a look into the future for social media.
One thing is certain. There is no concrete plan to alter the course going forward.